01
Lead
Capture and qualify new construction opportunities.
CONSTRUCTION LEAD MANAGEMENT
Turn construction opportunities into projects
Capture every opportunity, follow up at the right time, and move qualified leads directly into site visits, estimation and quotations — all within one construction workflow.
Masarek Lead Management is where your construction project starts.
PRE-CONSTRUCTION
Lead Management
Search opportunities, customers or locations
Opportunity / customerLocation · typeValueStatusFollow-up
NC
North Creek Residences
Harbour Development · A. Kareem
Dubai
Main contract
AED 8.4M
Site Visit18 Sep
FM
Falcon Medical Centre Fit-Out
Falcon Healthcare · S. Rahman
Abu Dhabi
Fit-out
AED 2.1M
Estimation19 Sep
WA
West Avenue MEP Upgrade
West Avenue Properties · M. Nasser
Sharjah
MEP
AED 980K
Qualified21 Sep
DP
Desert Park Civil Works
Desert Park Holdings · R. Saleh
Al Ain
Civil works
AED 4.7M
Quotation23 Sep
The opportunity gap
Stop losing track of construction opportunities
Construction leads rarely follow a simple sales process. A new enquiry may involve site visits, drawings, client discussions, scope changes and multiple follow-ups before it becomes a project. Masarek keeps all of this information connected from the beginning.
Enquiries
Phone Calls
Site Visits
Drawings
Client Discussions
Follow-ups
Masarek
One connected lead record
Connected from day one
From opportunity to project
Keep every step connected from the first enquiry to the project award.
02
Site Visit
Record site requirements and information.
03
Cost Estimation
Prepare project cost estimates from the opportunity.
04
Quotation
Turn the estimate into a professional quotation.
05
Project
Convert the awarded opportunity into a project.
Lead management tools
Everything you need to manage your leads
01
Capture Every Opportunity
Create and organize leads from enquiries, referrals, tenders and other business opportunities.
LD-00241
Marina Office Refurbishment
Customer
Crescent Property Group
Contact
Nadia Karim
Project
Marina Office Refurbishment
Location
Dubai Marina
Project type
Commercial fit-out
Estimated value
AED 1,850,000
Expected start
12 November 2026
Lead source
Consultant referral
Assigned to
Pre-construction team
Scope & requirements
Reception, meeting rooms, MEP modifications and authority approvals.
Concept drawings.pdf Scope notes.docx
02
Know Which Leads Need Attention
See where every opportunity stands and what needs to happen next.
Opportunity pipeline
18 active · AED 24.6M potential value
New1
Creek Villas
Follow-up 18 Sep
Contacted2
Retail Expansion
Follow-up 19 Sep
Qualified3
Warehouse MEP
Follow-up 20 Sep
Site Visit1
School Extension
Follow-up 21 Sep
Estimation2
Office Fit-Out
Follow-up 22 Sep
Quotation3
Civil Package
Follow-up 23 Sep
Won1
Lost2
03
Keep Every Follow-Up Connected
Record calls, meetings, notes, site visits and follow-up activities against the lead.
LD-00218
School Extension Works
Estimation requested
Today, 10:20 · Pre-construction team
Follow-up completed
Yesterday, 15:40 · Pre-construction team
Drawing received
14 Sep, 11:05 · Pre-construction team
Site visit scheduled
13 Sep, 09:30 · Pre-construction team
Customer contacted
12 Sep, 14:15 · Pre-construction team
04
Move From Lead to Estimation
Once an opportunity is qualified, move it forward without creating the same information again.
01
Lead
02
Site Visit
03
Cost Estimation
Customer, scope, drawings and history stay connected
Move to Estimation05
Convert Opportunities Into Projects
When the quotation is accepted, convert the opportunity into a project and continue the workflow in Masarek.
01
Lead
02
Estimation
03
Quotation
04
Project
Customer, scope, drawings and history stay connected
Convert to ProjectConstruction first
Built for construction businesses, not generic CRM
Masarek Lead Management is designed around the way construction businesses actually win work. Whether you are handling a new building, fit-out, MEP contract, renovation or civil work, the lead becomes the start of the complete project workflow.
01
General Contractor
Track opportunities, scope and next actions in one construction record.
02
Subcontractor
Track opportunities, scope and next actions in one construction record.
03
MEP Contractor
Track opportunities, scope and next actions in one construction record.
04
Fit-Out Company
Track opportunities, scope and next actions in one construction record.
05
Civil Contractor
Track opportunities, scope and next actions in one construction record.
06
Renovation & Remodeling
Track opportunities, scope and next actions in one construction record.
Lead to invoice
One opportunity. One connected workflow.
Instead of keeping leads in spreadsheets, messages and separate CRM systems, keep the opportunity connected to the work that follows.
01
Lead Management
02
Site Visit
03
Cost Estimation
04
Quotation
05
Project Management
06
Procurement & Execution
07
Cost Control
08
Invoice
From the first enquiry to the final invoice.
Questions & answers
Frequently asked questions
What does Masarek Lead Management do?
It records construction enquiries and opportunities in one place, tracks site visits and follow-ups, and connects an opportunity to estimation, quotation and, once awarded, the project itself.
Is this a generic CRM?
No. It follows the construction enquiry cycle of enquiry, site visit, takeoff and estimate, quotation and award, rather than a generic sales pipeline.
Can a lead become a project without re-entering data?
Yes. An approved quotation carries its scope and pricing forward into the project so the same figures continue into budget, procurement and invoicing.
READY TO CONNECT?
Turn your next opportunity into a project.
Start managing your construction opportunities with a workflow built for the way your business works.